FOUNDATION

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At a very young age, Kidada found her unique style, mixing the comfortable and contemporary resulting in an eclectic, casual chic. Kidada’s passion for style led her to fashion school at the Los Angeles Fashion Institute of Design & Merchandising. While there, she majored in trend analysis, color theory, and marketing. Subsequently she spent six years as lead cover stylist and contributing editor for Vibe magazine. A cover shot of Michael Jackson earned her praise in the industry, and caught the attention of designer Tommy Hilfiger. Jones was recruited and  became a muse for the Tommy Jeans line. The affinity Jones and Hilfiger shared for urban music and its role in the marketplace, earned Jones an invitation to learn several aspects of Hilfiger’s company - from design, to marketing, to modeling. Jones worked with Tommy from 1994 to 2002. Tommy was the perfect mentor for Kidada’s young and innovative talent. 

 

In pop culture she earned and retains the title of "It Girl" for her generation.

 

Kidada’s success stemmed from her effortless, clean style and her modern approach to image building. From 2001-2005, she worked with Snoop Dogg to create his successful signature line. At the same time, she creatively consulted for fashion-forward and consumer product brands such as Pepe Jeans, Sony, Warner Bros, Motorola and John Frieda as well as serving as a West Coast editor for Vibe magazine.